Hawaii Wushu Tournament and Exhibition

Project Description

When the Hawaii Wushu Center approached me to assist with the first ever Hawaii Wushu Tournament and Exhibition, I was eager to help with their online marketing efforts.

Over the course of several months I designed a complete branding package, developed an online ecommerce marketing and registration system, and provided a variety of marketing materials for both print and digital distribution.

Project Details

Client Zhang Xiu
Company Hawaii Wushu Center
Year 2015
Skills Branding, Logo, Graphic, Web
Tools Photoshop, Sketch 3

Marketing Materials

The first part of this project was to design a series of promotional cards in English and Chinese to share with potential partners in China and the U.S.

Using images taken at a series of photo shoots to pull together a selection of potential cards, we eventually settled on one of a renown internal style master from China, and one of a young boy from Hawaii.

Promotional Posters

As part of the promotional efforts for the tournament, I designed a set of posters to be used both in storefronts around Honolulu, as well as shipped to China to promote the event for Chinese athletes and coaches.

In the end, the orange poster with the large “wu” character and Zhang Xiu in a martial arts pose won out and it was seen in stores and shops all through the island of Oahu.

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