Fearless Movie Website
After Jet Li returned to China in 2004, he called me up asking if I could move to Shanghai and build the Hong Kong market website for his upcoming film, Fearless (“Huo Yuan JIa” in Chinese). From 2005 to 2006 I headed an international design team that created one of the highest trafficked movie websites at that time.
But this wasn’t just a web design job. During the promotional tour I followed Jet and the other stars of the film as they toured around China, Korea and Japan to promote the film, giving fans an in-depth look at the behind-the-scenes action.
Client Jet Li & Bill Kong
Company Edko Films, Ltd.
Year 2005 ~ 2006
Skills Web, Video, Graphics
Tools Photoshop, Sony Vegas
A Unique Website
For this project I worked with a great group of multi-disciplinary designers based out of Shanghai. They created what, at the time, was a truly unique page-turning flash-based navigation. The look harkened to classical Chinese aesthetics and included state-of-the-art technology.
As part of the process of promoting this film, I was able to join Jet and his co-stars on their press tour throughout China, Korea and Japan, shooting exclusive footage, taking photos and sharing his adventures with a world-wide legion of fans. It was truly a once-in-a-lifetime experience.
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