the blog

Here we share our thoughts and viewpoint on how to take your website from "meh" to "wow".  Come back every week for more tips, tricks and tutorials.

What is a Website - Akamai Websites

What is a Website?

Building a website is like building a house. To make the best decisions for your website, you need to understand how the various elements work together.

Platform Design 101: Business Systems (Part 8)

In this final part of the Platform Design 101 series, I share the mindset shift necessary when going from employee to entrepreneur. We also talk a bit about working with Virtual Assistants.

Platform Design 101: Pre-Production (Part 5)

As you’re building content for your online platform, there are a lot of things to figure out before you write a single word, record your first podcast, or record any video.

Platform Design 101: C is for Content (Part 4)

Your platform needs content! But first you have to decide what sort of online home you’re going to create. Here is everything you need to know to understand your website options.

Platform Design 101: B is for Brand (Part 3)

What is the one key to having a killer brand that resonates with your audience? And why aren’t logos as important as you might have been led to believe? Read to find out!

Platform Design 101: A is for Audience (Part 2)

In this first part of the Platform Design 101 series, I share information about how to identify, connect with and engage your audience, and why they are the most important part of your online platform.

Platform Design 101: What’s a Platform? (Part 1)

Designing an online platform from scratch can be incredibly overwhelming. In this series of articles I break down my step-by-step approach to platform design and help you understand your options so you can make the right decisions.